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It all started back in 2002 when Jason Turoff, an Avalon Park resident and local business owner of Specialty Rx Source, was invited by his good friend and BBQ master chef, John Rivers (owner of 4Rivers Smokehouse) to join his chili cook off team for a local fundraising event. After spending over 6 hours preparing chili and salsa and raising money for a great cause, our team ended up winning 1st place in the fundraising competition.

Years later, Jason started having chili cook-off parties at his home with close friends and family, but soon realized that his home wasn’t big enough to host as many people as he would like and that this event could be much bigger, better and support a greater cause.

In June of 2013, Jason created the 1st annual FIRE IN THE PARK chili challenge in Avalon Park on 2/22/14. Although it rained on and off throughout the day, the event was a huge success; attracting over 500 people, 22 chili teams, 10 sponsors, and raised over $4,000 for a local cancer foundation. The following year the event was even bigger and better; attracting over 1200 people, 38 chili teams, 27 sponsors, and raised over $15,000 for the Breast Cancer Research Foundation. The 3rd year, we exceeded all of our expectations by raising over $20,000 for BCRF, with more 3,000 people in attendance.

Specialty Rx Source is very proud to put on this annual fundraising event. We hope to continue this day filled with award winning chili, music, games, local restaurants, and family fun with a FOCUS on raising funds for breast cancer… for many years to come.







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